Almost every Internet user knows the value of Google, it's the most widely used search engine in the world. Different people need a website for different reasons but if your intent is to find customers, clients, or gain any form of attention then you should start focusing on getting your site to rank high in Google. The internet holds more information than any other one of man‘s inventions, so this calls for a complex yet easy to navigate structure. That‘s where search engines like Google, Yahoo, and Bing come into play. Optimizing your site will not only increase the amount of visits you receive but it will also give you the skills to do the same with any other sites you decide to launch. There are many advantages of search engine optimization or SEO, but the biggest one is you keep getting consistent traffic for free. Unfortunately, SEO is one of the fields where there is too much bad advice going around for someone who doesn‘t know any better to be able to tell the difference. Stick with this article and you will become aware of some major mistakes to steer clear of when applying you SEO techniques.
Images can greatly enhance the look and feel of your site, but too many can actually damage it. Too many images and graphics means you're leaving less room for the search engine friendly content, which can reduce your overall search engine rankings. When you see text written on images, it's not going to have the same impact as the plain text within your site's pages. Search engines cannot read images, so any text on them is absolutely useless as far as SEO is concerned. Of course, some images are a great idea, but you should aim at putting your site's keywords within the ALT tags of each image. Search engines are able to read the ALT tags attributed to images and graphics, which can give your rankings a bit of a boost. Don't make the mistake of stealing the content from other websites, it's not ethical. You can't just copy content and hope that it's going to help you, because it won't. It may appear as though there are no repercussions at first, but it will hurt you once someone discovers that you've stolen your content. The major reason it's not good to do this is because search engines are extremely smart nowadays and they can tell when you've used content that's been duplicated. There's a filter that's saved for duplicated content and if your website gets trapped in there, it won't do a thing for your site's ranking. This is why it's important to use content that both visitors and the search engines will like.
Just remember that ethics is something you always want to use with SEO. There are lots of companies that offer SEO services. Most of these companies are ok to work with, but some of the companies use black hat techniques, or techniques that don't work within ethical boundaries. The search engines could ban your site and you wouldn't even realize it until later. Therefore, if you want to hire a person or company for their SEO abilities, work only with those people who are reputable and will update you often on the results. The more transparent they are, the better it is.
All in all, just make sure your site is not heavily based on flash and when you have images on your site, don't forget to use the ALT tag. If you can avoid committing the above blunders, you will avoid a ban and will get indexed higher than ever with the search engines. http://www.humsurfer.com/bring-the-fresh-review-2