Anyone who uses the internet knows who Google is and has probably used it before. Many people throw up a website for different reasons and believe that is the end of it. The internet is a vast place and needed the best structure possible. Google, Yahoo, and Bing are the three largest search engines who are now responsible for hosting almost all internet searches and also making sure that we can find what we are searching for. Getting your site in front of viewers all comes down to how well it is optimized. SEO, also known as search engine optimization, is ideal for people who are trying to get visitors to their site and don‘t want to pay outrageous prices to get them. Sadly, there is a lot of misinformation floating around about SEO and people apply these harmful methods to their sites. Following are three of the most common mistakes that can cause your site the most harm.
Images and graphics can look great on any site, but if you have too many you risk damaging your SEO efforts. Too many images and graphics means you're leaving less room for the search engine friendly content, which can reduce your overall search engine rankings. Even though your images might have text on them, they're not the same as the plain text on your site. Search engines can't read the text you have showing on your images, which makes them worthless for SEO purposes. If you do decide to use some images, keep in mind that putting your site's keywords in the image's ALT tag can help you. These tags can be read by the search engines, which can help your rankings somewhat. Consider how long your site takes to load within a browser, as this can matter to your visitors as well as to the search engines. If your site contains a lot of code it can slow down your how your site loads, which could reduce your rankings with Google. You can alleviate some of this problem by changing some internal code over to an external CSS file. When you have an external CSS file, it helps your page to remain light and keeps the loading process smooth. Remember that search engines aim to offer their own users the best possible results to suit their needs, so your aim is to find ways to appeal to what the search engines want. In essence, this can mean your site needs to match what your visitors are looking for and also needs to fit within what the search engines are looking for.
Many people either forget or don‘t know that there content must be formatted in such a way for the search engines to find it relevant. You may have heard the saying "content is king," well, I don‘t know if it is true or not but having relevant and correctly formatted content on your site can make or break your SEO efforts. Bad content will not rank well in the major search engines. Try to add at least 300 to 400 words of content on the pages of your site with 3% - 5% of keyword density. It is common SEO practice to include the main keyword of your content inside of the page/post title, also. Never add too many keywords to your content.
Believe it or not, but you now know everything you need to know to dramatically increase your ranking. As you gain experience you will automatically start to notice what works best for your site; but continue to add content and getting relevant backlinks. Just make sure you're building links naturally with good amount of internal linking. http://alancheese4.edublogs.org/2013/06/23/3-seo-mistakes-that-you-should-avoid/
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